A Study on Association of Profile Characteristics with Entrepreneurial Behaviour of Commercial Floriculture Nursery Owners in Kadiyam

Study on association of profile characteristics with entrepreneurial behaviour of commercial floriculture nursery owners aimed to bring out a strategy for the policymakers and implementing agencies for entrepreneurship development in the study area. The present investigation was carried out at Kadiyam Mandal in East Godavari District of Andhra Pradesh. The present study revealed that the independent variables viz., education, land holding, experience in nursery business, training undergone, annual turnover, marketing pattern, credit acquisition and utilization, mass media exposure, material possession, social participation, extension contact, and level of aspiration have close association with entrepreneurial behaviour of commercial floriculture nursery owners. All the selected fourteen independent variables put together explained about 69.90 percent variation in the entrepreneurial behaviour of nursery owners. The partial regression coefficients implied that annual turnover, credit acquisition and utilization, land holding, material possession and education were the most important variables contributing to most of the variation in the entrepreneurial behaviour of nursery owners. Hence it is concluded that the policy makers and planners need to take up need-based efforts that help in improving those characteristics which contribute to the development of the entrepreneurial behaviour of nursery owners.