Dzinamarira, Tafadzwa and Nachipo, Brian and Nyathi, Albert and Madziva, Roda and Herrera, Helena and Sigel, Hugh and Musuka, Godfrey (2022) The case to scale up edutainment as an effective public health communication intervention to combat the COVID-19 pandemic in Zimbabwe. Health Promotion Perspectives, 12 (1). pp. 34-36. ISSN 2228-6497
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Abstract
Efforts to control the coronavirus disease 2019 (COVID-19) pandemic have been negatively affected by myths, misconceptions and misinformation, fuelled by an “infodemic” spread via social media platforms. In response, The Zimbabwean COVID-19 response built on its experience with past public health communication strategies to employ edutainment strategies for COVID-19 awareness campaigns. This article discusses the different strategies and how they were employed. In this perspective piece, the authors discuss edutainment as an effective vehicle for reaching wider sectors of society. In tackling complex social issues with simple language, integrated into various entertainment formats, edutainment can bring about change in contexts where traditional strategies and actions may prove unsuccessful.
Item Type: | Article |
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Subjects: | Bengali Archive > Medical Science |
Depositing User: | Unnamed user with email support@bengaliarchive.com |
Date Deposited: | 25 Apr 2023 07:13 |
Last Modified: | 02 Oct 2024 07:19 |
URI: | http://science.archiveopenbook.com/id/eprint/938 |